SOHO Middle East

Middle East

  • SOHO Middle East is a boutique retailer on a mission to represent the next generation of consumers.
  • We specialize in innovative fashion concepts, uniquely curated selections and disruptive on-the-ground and digital campaigns.
  • Our ambition is to transform the Middle Eastern retail landscape by introducing emerging designers and cutting-edge international brands to the region.
  • Our dedicated team brings a unique combination of specialized industry knowledge, unrivaled creativity and entrepreneurial spirit to ensure that SOHO Middle East offers an unparalleled luxury lifestyle experience.
  • The SOHO portfolio began in 2019 with IRO Paris, a premium contemporary bridge to luxury fashion brand based on a love of rock music and chic Parisian women. In 2020, LA-based AMIRI was added, bringing a Californian Rock-n-Roll edge with it. The newest addition is Cotton Citizen, born in Los Angeles and driven by a passion for craftsmanship, sustainability pledge and timeless design.